Apple, Netflix, and WarnerMedia pull out of SXSW appearances

Apple is pulling out of SXSW due to the coronavirus outbreak, Bloomberg’s Mark Gurman reported on Wednesday. Apple is following in the footsteps of Facebook, Twitter, Amazon Studios, and others in not attending the Austin-based conference due to the ongoing coronavirus outbreak. Variety corroborates Apple’s withdrawal from the event. Apple did not immediately respond to a request for comment.

Bloomberg also reports that Netflix is backing out of SXSW, citing a company representative. Netflix has cancelled a panel and five film screenings. WarnerMedia, which owns HBO, CNN, Warner Bros. Pictures, and more, is also pulling out of the show, saying on Thursday that it “has decided it best not to move forward with activations at SXSW.”

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