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February 26, 2020 08:01 pm

Why Do Corporations Speak the Way They Do?

An anonymous reader shares a article: Anna Wiener, author of memoir "Uncanny Valley", writes especially well -- with both fluency and astonishment -- about the verbal habits of her peers: "People used a sort of nonlanguage, which was neither beautiful nor especially efficient: a mash-up of business-speak with athletic and wartime metaphors, inflated with self-importance. Calls to action; front lines and trenches; blitzscaling. Companies didn't fail, they died." She describes a man who wheels around her office on a scooter barking into a wireless headset about growth hacking, proactive technology, parallelization, and the first-mover advantage. "It was garbage language," Wiener writes, "but customers loved him." I know that man, except he didn't ride a scooter and was actually a woman named Megan at yet another of my former jobs. What did Megan do? Mostly she set meetings, or "syncs," as she called them. They were the worst kind of meeting -- the kind where attendees circle the concept of work without wading into the substance of it. Megan's syncs were filled with discussions of cadences and connectivity and upleveling as well as the necessity to refine and iterate moving forward. The primary unit of meaning was the abstract metaphor. I don't think anyone knew what anyone was saying, but I also think we were all convinced that we were the only ones who didn't know while everyone else was on the same page. In Megan's syncs, I found myself becoming almost psychedelically disembodied, floating above the conference room and gazing at the dozen or so people within as we slumped, bit and chewed extremities, furtively manipulated phones, cracked knuckles, examined split ends, scratched elbows, jiggled feet, palpated stomach rolls, disemboweled pens, and gnawed on shirt collars. The sheer volume of apathy formed an energy of its own, like a mudslide. At the half-hour mark of each hour-long meeting, our bodies began to list perceptibly toward the door. It was like the whole room had to pee. When I tried to translate Megan's monologues in real time, I could feel my brain aching in a physical manner, the way it does when I attempt to understand blockchain technology or do my taxes.

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