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February 25, 2020 11:02 pm

Juul Reportedly Plans To Pitch the FDA An Age-Locked E-Cigarette

According to a report from The Wall Street Journal, Juul is planning to pitch federal officials on a locked version of its e-cigarettes that would bar users younger than 21 from using them. From a report: Citing sources familiar with the matter, the Wall Street Journal reported on Monday that Juul is preparing to present the Food and Drug Administration with a massive document laying out its commitment to curbing youth use as well as research about its products and marketing-related information. As part of these documents, Juul is reportedly planning to include a proposal for the new age-locked device. The company may submit the new device to the FDA in May, or file it as part of a submission later in 2020, the paper said. The Journal, citing a Juul official, reported that the company will also seek approval to market its e-cigarettes as a safer alternative to cigarettes -- an assertion previously made by the company that landed it in deep shit with the FDA, as Juul did not have the necessary approval to make such a claim. Juul's presumably regretful Big Tobacco buddy Altria has reportedly been closely involved with Juul's FDA application to keep its e-cigarettes on the market.

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