Tech is overwhelming us. So Pantone is using Classic Blue to calm us TF down.

Fact: Colors influence how we think and feel. Also fact: Standing in a misty room soaked in blue lighting will make you feel peaceful but curious, especially when the only thing you see is a reflective sphere suspended in mid-air. 

At least, that's how I felt when I saw such a scene in a small exhibition room inside Pantone’s first-ever immersive digital art installation for its color of the year.

For the past 20 years, Pantone has selected a color annually to reflect the cultural zeitgeist. In 2000, its inaugural year, that color was Cerulean Blue. Its calming effect, Pantone Color Institute VP Laurie Pressman told me, offered solace to the anxiety around the Y2K crisis at the turn of the century. Read more...