CBS is planning an improved streaming service after squandering its head start with All Access

ViacomCBS that will hopefully do than the current form of CBS All Access has done in its six-year run.

The new service will build upon CBS All Access (which costs $5.99 per month with ads or $9.99 a month without) by offering an assortment of Viacom networks to customers. The company announced its expansive approach to streaming, which ViacomCBS referred to in a press release as “House of Brands.” Part of the company’s goals to “accelerate” its presence in the streaming space is to “take a differentiated approach that builds on ViacomCBS’ unique foundation in streaming, plays to its strengths.” This includes offering live sports and news, similar to what...

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