Artisanal plastic crates

Congratulations, shoppers! You can order plastic crates in beautiful pastel colors at significantly inflated prices. Available in large, medium or small. [Goodhoodstore via dieworkwear]

These look very similar indeed to similarly pricey pastel crates on Amazon, being sold under randomly-generated brand names like SHINEME and MUYOZZ. At the New York Times, John Hermann recently wrote about this bizarre new branding trend: All Your Favorite Brands, From BSTOEM to ZGGCD. Read the rest