Podcasters want an awards show, so theyre trying to start one

The film industry has the Oscars, and the music industry has the Grammys, so the podcast industry wants its own awards show. A group of industry leaders spanning networks, including from Spotify, NPR, Wondery, and Sony Music, announced today that they plan to launch a new awards show: the Golden Mics. The group has also formed the Podcast Academy, a membership-driven not-for-profit organization whose members will vote on Golden Mics winners. The group says it’ll start accepting applications this spring, and the first show will be in Los Angeles next year.

As more companies invest in their own shows, particularly long-form narrative programming, creators want recognition for their work — understandably. A podcast awards show makes sense,...

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