February 12, 2020 10:15 pm
Original Link: https://www.theverge.com/2020/2/12/21135183/ftc-influencer-ad-sponsored-tiktok-youtube-instagram-review
The FTC is cracking down on influencer marketing on YouTube, Instagram, and TikTok
Commissioner Rohit Chopra called for tougher penalties on companies that disguise advertising on platforms like Instagram, YouTube, and TikTok as authentic reviews in a statement sent out Wednesday. The statement came after the FTC voted 5-0 to approve a Federal Register notice that would seek public comment on whether Endorsement Guides for advertising (which haven’t been updated since 2009) need to be reviewed, according to TechCrunch.
For years, the Federal Trade Commission has required influencers to disclose sponsored posts, but the guidelines seem to have had little effect. In one recent case mentioned in the letter, a Lord & Taylor campaign paid 50 social media influencers to post about a dress on Instagram, but didn’t require...
Original Link: https://www.theverge.com/2020/2/12/21135183/ftc-influencer-ad-sponsored-tiktok-youtube-instagram-review
Share this article:
Tweet
View Full Article
The Verge
The Verge is an ambitious multimedia effort founded in 2011More About this Source Visit The Verge