ViacomCBS wants to compete with itself in the streaming wars

The parent company of the $10-per-month CBS All Access streaming platform is reportedly about to launch... another $10-per-month streaming platform. For some reason, the newly merged ViacomCBS is planning a separate service that will “build on” CBS All Access by adding content from Paramount Pictures, Nickelodeon, BET, MTV, Comedy Central, and streaming service PlutoTV — as well as Showtime for those willing to pay extra, .

The question remains: why launch a new channel when the company has an existing service that’s just starting to gain some traction?

The merger that created ViacomCBS was . Originally, they’d bring the new Viacom content to the existing CBS All Access and Showtime...