Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
February 7, 2020 05:12 pm GMT

Sales of Apple Watches eclipse watch sales of entire Swiss watch industry

Sales of Swiss watches are declining, and sales of Apple watches are rising steeply. This must be a surprise to the makers of Swiss luxury watches, who lifted their imperious snouts in disdain at the cough-drop shaped Apple Watch when it first came out. From Enrique Dans's piece in Forbes, titled, How Apple Killed The Swiss Watch Industry:

In 2015, the year the Apple Watch was launched, LVMH watch division president and Tag Heuer CEO Jean-Claude Biver said the Swiss industry was not afraid of Apples new product, because it could not be repaired in a thousand years or eighty years, nor inherited by children, nor would it ever become a status symbol. As is always the case when disruption occurs in an industry, traditional competitors are not able to see the threat, and continue to try to analyze it according to the variables that were important yesterday.

Dans writes, "As soon as you start using the Apple Watch, you realize one thing is clear: the rest of your watch collection will live on in a drawer from now on."

Photo byChris AbneyonUnsplash Read the rest


Original Link: https://boingboing.net/2020/02/07/sales-of-apple-watches-eclipse.html

Share this article:    Share on Facebook
View Full Article