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February 7, 2020 05:33 pm

Makers of Basecamp Announce Email Product 'Hey', Open Invites

Makers of productivity suite Basecamp have announced Hey, an email product they plan to release this spring. Basecamp founder and CEO, Jason Fried shared the vision for what they are calling a much-improved approach to email in an open letter today on the Hey website: You started getting stuff you didn't want from people you didn't know. You lost control over who could reach you. You were forced to inherit other people's bad communication habits. Then an avalanche of automated emails amplified the clutter. And Gmail, Outlook, Yahoo, Apple, and all the others just let it happen. Now email feels like a chore, rather than a joy. Something you fall behind on. Something you clear out, not cherish. Rather than delight in it, you deal with it. Your relationship with email changed, and you didn't have a say. So good news, the magic's still there. It's just obscured -- buried under a mess of modern day bad habits and neglect. Some from people, some from machines, a lot from email systems. It deserves a dust off. A renovation. Modernized for the way we email today. With HEY, we've done just that. It's a redo, a rethink, a simplified, potent reintroduction of email. A fresh start, the way it should be. For web, iOS, and Android. HEY is our love letter to email, and we're sending it to you. Over 12,000 people have requested early access to Hey since yesterday, said David Heinemeier Hansson, founder of Basecamp, and creator of Ruby on Rails.

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