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February 4, 2020 10:09 am GMT

Online targeting needs tighter controls, UK data ethics body suggests

A UK government advisory body on AI and data ethics has recommended tighter controls on how platform giants can use ad targeting and content personalization. Concerns about the largely unregulated eyeball-grabbing targeting tactics of online platforms — be it via serving ‘personalized content’ or ‘microtargeted ads’ to individuals or groups of users — include the […]

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