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February 2, 2020 08:33 pm -05

LeBron James helps GMC pitch its Hummer EV in a Super Bowl ad

GM thinks it has a simple way to drum up hype for its future GMC Hummer EV: give it the kind of celebrity endorsement that sports fans would notice. The brand is airing a teaser commercial during the Super Bowl (in the third quarter for US viewers)...

Original Link: https://www.engadget.com/2020/02/02/gmc-hummer-ev-lebron-james-super-bowl-ad/

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Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

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