Amazon wants Alexa to feel normal, Google wants its assistant to feel nostalgic

Happy Friday — the Super Bowl is this weekend and some of the ads have begun to be released. The two that have struck me the most are from Google and Amazon, each taking a different tack to sell you on their respective intelligent assistants.

They are very different. Amazon got Ellen DeGeneres and Portia de Rossi leading off the joke about what life was like before Alexa, then people asking other people throughout history things they’d normally ask Alexa. I was with it until there was a joke about refusing to erase the Nixon tapes which maybe was a little too on the nose given this past year’s voice-recording scandals.

In any case, the motive is clear: make Alexa seem like an integral part of our lives now, like electricity or running...

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