Spotify will give you all of Gimlet Medias secrets to making a good podcast

Spotify’s going all-in on podcasting, which means it needs more people to make shows. In an effort to demystify the podcasting industry and encourage people to pursue their own, Spotify today released a new five-part series about how Gimlet Media, the maker of shows like Reply All and Heavyweight, creates its programs.

Hosted by Gimlet co-founder Alex Blumberg, Gimlet Academy walks wannabe podcasters through the process of creating a show, including how to pitch an idea, identifying and capturing “good tape,” and putting a full story together. Spotify says the show was initially only available to Gimlet employees, although it’s unclear if it existed in exactly this form. Regardless, it makes sense Spotify would release a creator-centric...

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