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January 29, 2020 04:57 pm

Apple Just Had Its Best Quarter in India, the World's Second Largest Smartphone Market

An anonymous reader shares a report: On Wednesday, research firm Canalys reported that Apple shipped close to 925,000 iPhone units in India in Q4 2019, up over 200% annually, in what is the company's most impressive quarter in the world's second largest smartphone market to date. Madhumita Chaudhary, an analyst with the research firm, said the company's move to partner with a local bank to make iPhone 11 more affordable helped it hit "a home-run with its pricing strategy" in the country. The iPhone 11, currently available for sale in the country at 64,900 Indian rupees ($909), is available for as low as $550 for some HDFC bank customers. More than 80% of the population in India earns less than $200 a month and smartphones are sold without any bundling with carrier. If that wasn't a tough sell for Apple already, India's local laws have made iPhones even more expensive. Most iPhone models are especially expensive in India as Apple passes on the local import taxes that it pays to the government to its customers in the country. New Delhi maintains strict import duties, but it offers a range of tax benefits to companies that manufacture or assemble their electronic products locally in the nation. The report also claims that Apple plans to start selling iPhones in India online starting Q3 of this year.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/weNyv9ow0yk/apple-just-had-its-best-quarter-in-india-the-worlds-second-largest-smartphone-market

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