Fortnite is holding a TikTok dance contest to find the next great emote

Epic is asking TikTok users to create Fortnite’s next emote. Over the weekend, Epic kicked off a weeklong contest that will award in-game prizes to someone who posts an original dance move to TikTok along with the hashtag “#EmoteRoyaleContest.” The winning dance will be brought into the game as a new emote, one of the many elaborate moves Fortnite characters can burst into in celebration.

The contest seems to be part of a bigger strategy from Epic that’s designed to keep people talking about Fortnite, as its popularity wanes ever so slightly following two truly blockbuster years. Last week, Epic launched an in-game skin based on Ninja and said that more creator tie-ins were coming. It had the effect of getting Ninja and his fans excited...

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