Fortnites new Ninja skin is another step toward creating its ultimate virtual world

Fortnite may no longer be the most buzzed-about video game in the world. But developer Epic Games this week announced a new, rather ingenious, strategy to help its battle royale hit remain relevant. The company is calling this new idea the Icon Series, a collection of virtual costumes (or skins, in gaming parlance) that go beyond borrowing characters in popular media properties and instead use real-life people.

For the launch of the Icon Series, Epic turned to Tyler “Ninja” Blevins, the star streamer who’s long been the face of the game and one of the biggest and most recognizable gaming celebrities out there. The Ninja skin, debuting later today in the Fortnite store, is a high-quality virtual representation of Blevins’ imagined...

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