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January 9, 2020 04:00 pm

Quibi Versus the World

An anonymous reader shares a report: Jeffrey Katzenberg insists that his new video-streaming service Quibi isn't competing against Netflix, Disney+, HBO Max, Peacock, or any of the other streaming services that have launched or are launching soon. Katzenberg and Quibi CEO Meg Whitman, who is best known as the CEO of HP and eBay, are publicly announcing Quibi at CES -- but not quite unveiling it -- after having raised $1 billion on the promise of a roster of Hollywood stars and supposedly revolutionary video-streaming technology that delivers portrait and landscape video at the same time. Everything on Quibi is designed for viewing on a phone, on the go, in 10 minutes or less. These chunks of video are called "quick bites" -- hence, "Quibi." When Quibi arrives on April 6th of this year, it'll cost $5 a month for an ad-supported version or $8 a month for an ad-free experience. Katzenberg and Whitman formulated this idea nearly two years ago and have been relentlessly signing up the biggest names in Hollywood to be a part of it. And while there have been bumps along the road, including a raft of executive departures, everyone working with Quibi at CES talks about it as though it has already created the future of video -- like it already has millions of users. Training Day director Antoine Fuqua, who is executive producing a show called #Freerayshawn, says Quibi, before it has even launched, has created a "new language of cinema." It's like that.

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