Neon CEO explains the tech behind his overhyped artificial humans

The most buzzed-about company at CES 2020 doesn’t make a gadget you can see or touch. It doesn’t even have a product yet. But for reasons I’m still not entirely sure I grasp, the lead-up to this week’s show in Las Vegas was dominated by discussion of a project called Neon, which has emerged from a previously unknown Samsung subsidiary known as STAR Labs.

What Neon has been promising is so ambitious that it’s easy to swing your expectations around full circle and assume the mundane. The project’s Twitter bio simply reads “Artificial Human,” which could mean anything from an AI chatbot to a full-on android. Promotional videos posted in the run-up to CES, however, suggested that Neon would very much be closer to the former.

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