Mind-blowing Delta board shows 100 passengers personalized flight details at the same time

I witnessed magic at the Delta Airline booth at CES.

The Parallel Reality board is a digital display that defies logic showing different viewers different information while everyone is looking AT THE SAME SCREEN AT THE SAME TIME. No app, headset, or anything else needed. 

The initial plan is to use the displays from Misapplied Sciences in airports to give customized boarding, flight, or baggage information for up to 100 people simultaneously. 

At CES on Monday, I was given a simplified boarding pass on a piece of paper for a flight to Mexico City. After I scanned my pass, I looked up at a giant digital board that welcomed me, personally with, "Welcome to Mexico City, Sasha! Pick up your luggage at Baggage Carousel 9." It even displayed this information in Spanish. No matter where I stood I saw my personal message. My fellow passenger Mark saw his name and information on the same screen after scanning his own boarding pass. I could not see his information unless I stood right behind him. Read more...