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January 8, 2020 03:30 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/V-rpeXIRr-Q/apple-airpods-make-more-money-than-spotify-twitter-snapchat-and-shopify-combined
Apple AirPods Make More Money Than Spotify, Twitter, Snapchat, and Shopify Combined
An anonymous reader shares a blog post from Kevin Rooke, investment specialist and co-founder of blockchain marketing agency agency0x: Imagine a startup with $12 billion of revenue, 125%+ YoY revenue growth (two years in a row), and Apple-esque gross margins (30-50%). Without knowing anything else about the business, what would you value it at? $50 billion? $100 billion? More? That's Apple's AirPods business, the fastest-growing segment of the world's most valuable company. Though Apple doesn't share sales numbers for AirPods, industry analysts have converged on estimated sales numbers for each of the last 3 years. In 2017, Apple sold an estimated 15 million devices, each priced at $150. That gave Apple a $2.25 billion revenue boost, only a 1% boost to Apple's $215 billion iPhone revenue. But in 2018, AirPods sales began to quiet Apple bears. 35 million pairs were sold, still priced at $150. That gave Apple an additional $5.25 billion in revenue, then representing 2.4% of iPhone revenue. And in 2019, Apple has pulled off yet another incredible year of AirPods sales. Apple sold an estimated 60 million units, but in 2019 the prices increased too. Apple's second generation AirPods launched at $200, and their newest variation, the AirPods Pro sell for $250. Assuming an even split of sales between Gen 1, Gen 2, and AirPods Pro, Airpods revenue was $12 billion in 2019. That's 4.5% of Apple's iPhone revenue. Investors are paying attention now. AirPods make as much money as Spotify, Twitter, Snap, and Shopify combined. And considering their triple-digit growth two years in a row, I would be shocked if AirPods didn't earn more money than Uber in 2020.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/V-rpeXIRr-Q/apple-airpods-make-more-money-than-spotify-twitter-snapchat-and-shopify-combined
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