Samsungs artificial humans are just digital avatars

Samsung subsidiary STAR Labs has officially unveiled its mysterious “artificial human” project, Neon. As far as we can tell, though, there’s no mystery here at all. Neon is just digital avatars — computer-animated human likenesses about as deserving of the “artificial human” moniker as Siri or the Tupac hologram.

In fairness to STAR Labs, the company does seem to be trying something new with its avatars. But exactly what it’s doing we can’t tell, as its first official press release today fails to explain the company’s underlying tech and instead relies solely on jargon and hype.

“Neon is like a new kind of life,” says STAR Labs CEO Pranav Mistry in the release. “There are millions of species on our planet and we hope to add one more.”...

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