Samsung just launched an 'artificial human' called Neon, and wait, what?

After months of teasers, Samsung-backed company Star Labs (yes, just like the research facility in Superman comics) launched an intriguing new type of product: a virtual human being called Neon. 

Unveiled at CES on Monday, Neon is "visually real" and has the ability to "show emotions and intelligence," claims the company. It can "connect and learn more about us, gain new skills, and evolve."

I bet all of this still doesn't tell you what Neon really is, and Star Labs doesn't help matters much with its fairly broad descriptions. It's "not an AI assistant," but "simply, a friend."