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January 6, 2020 06:50 pm

iPhone Update Reminds Users -- Again and Again -- of Being Tracked

Some app developers are concerned that frequent iOS 13 notifications will scare users away. From a report: "'Facebook' has used your location 107 times in the background over the past 3 days. Do you want to continue to allow background location use?" Such pop-up notifications are frequent for many iPhone users who have downloaded Apple's iOS 13. They arrive every few days for each app that tracks location while not in use and includes maps. Apple touted the new notifications as a way to make users more mindful of how much tracking goes on even when they aren't using their phones. Each notification gives users the option to let the app use their location data only when it is in use or if they agree for the app to track their locations at all times. Since iOS 13 was released in September, tens of millions of people have moved to block apps' ability to track their locations when not in use, according to an estimate from Location Sciences, a company that verifies mobile location data. Some app developers, particularly the ones whose business models rely on being able to access users' locations at all times, are concerned that the iOS 13 notifications will hurt their apps' adoption. Seven of them signed an email to Apple Chief Executive Tim Cook addressing these concerns in August. The signatories included Life360, an app that lets family members track one another's location and can summon an ambulance immediately in the event of an auto accident, and Tile, a maker of tracking devices for items like wallets and keys. Both Life360 and Tile rely on constantly tracking all their users and compete with Find My, a preinstalled Apple app that helps users locate a lost iPhone -- and isn't subject to the same notifications. [...] Apple's iOS 13 location-tracking changes have hit the supply of mobile location data available for advertising and analytics, said Jason Smith, chief business officer of Location Sciences. He said the amount of location data gathered by apps while not in use had dropped by 70% since iOS 13 was released.

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