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December 25, 2019 02:01 pm

If You Bought a Real Christmas Tree, You Paid 15 Cents To the Christmas Tree Promotion Board

An anonymous reader shares a report: Christmas season is in full swing, and if the newly-formed Christmas Tree Promotion Board is doing its job right, you'll want to buy a real tree. You'll crave the sweet aroma of sap and the soft lustre of real pine needles. You'll accept nothing less. The board is a government-backed marketing program that's devoted to protecting Christmas tree farmers against the threat posed by artificial trees, the industry's arch nemesis. The uber-seasonal industry group, based in Colorado, is focused on "increasing the value and demand for cut Christmas trees." And it has a state-mandated source of funding: by law, growers must pay $0.15 from every Christmas tree sold to the organization. Some might describe the work of the quasi-government entity as Christmas tree propaganda, but Tim O'Connor, its executive director, doesn't see it that way. "Propaganda is often fiction. We have no fiction, just facts and the story of the Christmas tree," he said. The facts, as he likes to point out when given the chance: the Christmas tree industry's impact on local economies, and traditions surrounding the holiday plant. Among other things, the board aims to maintain profitability for the country's Christmas tree farmers, who a decade a ago confronted a serious oversupply problem as too many real trees were harvested and fake trees became more popular. Prices plummeted.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/9MZpXUxnlos/if-you-bought-a-real-christmas-tree-you-paid-15-cents-to-the-christmas-tree-promotion-boar

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