YouTubers physically fighting each other could become a regular event

Jake Paul is the latest YouTuber to get his own boxing special. If the team behind the growing sports streaming platform Dazn is right, it’ll be more than a one-time event.

Following the successful rematch between his brother, Logan Paul, and fellow YouTuber KSI earlier this year, Jake is the next creator Dazn thinks can pull in a sizable audience. Jake Paul will fight YouTuber and boxer Ali “AnEsonGib” Gib in the penultimate match of a special boxing event on the eve of Super Bowl weekend in Miami, Florida. The full event has three world fights, including a headliner match between Demetrius Andrade and Luke Keeler.

If it draws new viewers, Dazn has plans to team up with more creators and pit them against each other in the boxing ring —...

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