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December 19, 2019 12:45 am

Instagram, Facebook Bans Influencers From Getting Paid To Promote Vaping, Tobacco, and Weapons

An anonymous reader quotes a report from CNBC: Facebook and Instagram will no longer allow influencers to promote vaping, tobacco products or weapons on its platforms using "branded content." Instagram announced Wednesday it would no longer allow "branded content" that promotes those goods on either platform. In June, Instagram introduced a change that would let advertisers promote posts from influencers, or users who work with brands to promote services or products. Users see a "paid partnership with" tag on a post when viewing that branded content on Instagram. This change closes a loophole in Facebook's advertising policies. Even though Facebook's ad policies have banned the advertising of vaping, tobacco and weapons, private users can post about them, and until now advertisers could theoretically put paid promotion behind those posts. The company said it would begin enforcement of the new rule "in the coming weeks." An Instagram spokesperson said this is the first time it's implementing restrictions around the type of items that can be promoted for branded content. The company also said branded content that promotes goods such as alcohol or diet supplements will require "special restrictions" once new policies go into effect next year.

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