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December 19, 2019 10:30 am GMT

How a dead veteran became the face of a therapy app's Instagram ad

How a dead veteran became the face of a therapy app's Instagram ad

Amanda Gumban was furious.

The 17-year-old was scrolling through Instagram when she came across an unexpected sight. It had been four months since her sister, 21-year-old Airman First Class Lindsey Renee Gumban, had died by suicide. And yet, on this day in November, Amanda was confronted with her sister's face — staring back into hers in the form of an advertisement for a therapy app. 

The Talkspace ad, which has since been removed, appeared to show Lindsey in conversation with a therapist. The two are depicted discussing common family struggles associated with the holidays. 

"Our family dinner was really overwhelming," the ad presents Lindsey as writing. "I feel like I can't be my real self during the holidays." Read more...

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Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/OO0rQK_Wn4s/

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