You can now hear Samuel L. Jacksons voice on your Amazon Echo

Similar to what Google Assistant has done, Amazon is now giving customers the option to hear some familiar voices in addition to Alexa’s default voice. Today the compay kicked off its celebrity voice program, and it’s starting with Samuel L. Jackson. Amazon announced in September that this was coming, and as of today you can pay $0.99 and have Jackson respond to your Alexa requests for music, the weather forecast, and more. You can also ask questions that are specific to Jackson, including queries about his career, specific roles, or his interests outside Hollywood.

To enable this feature, you can say “Alexa, introduce me to Samuel L. Jackson” or purchase the required Alexa skill manually. Jackson doesn’t replace Alexa’s main voice,...

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