Baby Yoda is key to the Disney takeover

Disney+ has quickly become the only streaming service people want to talk about in the weeks since it launched, and a big part of that is because of The Mandalorian; specifically, the existence of one Baby Yoda.

The Mandalorian is an incredibly fun, well-crafted show on its own, and Baby Yoda is undeniably wholesome and adorable. Baby Yoda also happens to represent countless dollars in merchandise sales down the road, and The Mandalorian will soon include marketing for Star Wars: The Rise of Skywalker. Disney is partially using the show to do what it has always done best: market.

If a Disney property is really successful, it won’t just make $1 billion at the box office, pull in millions of subscribers or viewers every week, and make...

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