PewDiePie makes his return to YouTube Rewind after two years of controversy

The goal of YouTube’s new edition of Rewind, its annual video dedicated to the year’s biggest trends and creator moments, is to best last year’s by not ending up the most-downvoted video of all time or prompt a statement from the company’s CEO. That explains why Felix “PewDiePie” Kjellberg is back in Rewind, which was released today, after being notably absent for two years. His inclusion comes at the end of a controversial, but massive year for the creator, and signifies a key moment for YouTube as the company tries to accurately depict popular moments while attempting to step back from endorsing certain content.

This year’s Rewind video is made up entirely of YouTube clips, which were chosen based on data about the most-watched...

Continue reading…