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December 2, 2019 04:10 pm

Would You Pay Someone $40 To Keep You Focused on Work?

An anonymous reader shares a report: Lacking any of the necessary willpower to go back to my work, I spiraled further into a procrastination hole and clicked on the link. "Working on something hard? Distracted? Overwhelmed? Imagine a place where you know you'll get your work done," the landing page read. I didn't believe such a place really existed, outside of maybe a plane at 35,000 feet before the advent of inflight Wi-Fi. But I was feeling preoccupied and stressed, and I wanted this mythical destination to be real, so I signed up for one of the company's sessions last month. That's how I found myself inside a drab office building in downtown San Francisco, feeling more like I was on my way to a dentist appointment than to experience the latest productivity solution to come out of Silicon Valley. Focused has a deceptively simple premise: What if you could pay someone to help you accomplish undistracted work for a couple of hours? For $40 a pop, cofounders Nodira Khoussainova, 32, and Lee Granas, 40, put on a study hall of sorts, perfect for a certain breed of multitasking, multi-side-hustle, 21st-century adult. (They do also offer financial aid.) The company has two newly opened offices, one in San Francisco and one in nearby Oakland, where clients show up with laptops and one or more daunting tasks they hope to cross off their to-do lists. The startup feels, in some ways, like a natural outgrowth of a culture that's obsessed with optimization and an economy in which more people work remotely than ever. It caters to the same type of person that productivity apps, books, and gurus do, but it also provides access to what's essentially a coworking space. Yet unlike other products and services that promise to help you get more things done, Focused doesn't treat procrastination like a personal moral failing. Its founders believe that people probably can't do everything they want to alone -- they need a real, live human supporting them, even if it's someone they pay.

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