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November 26, 2019 08:51 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/mIP0UmPkPFI/amazon-to-kill-ai-program-that-sent-shoppers-free-items-based-on-prior-purchases
Amazon To Kill AI Program That Sent Shoppers Free Items Based on Prior Purchases
Amazon says it will shut down a program that sends shoppers free samples based on what it thinks they want to buy. From a report: The program, which Amazon began testing earlier this year, used machine-learning tools to discern shoppers' buying habits, then sent them free product samples curated to their tastes. Samples included items such as Maybelline mascara, Calvin Klein perfume and Kind bars, among other things. While Amazon likened it to the site's product recommendation tools, the program raised privacy concerns among some consumers who have grown increasingly wary of data mining and targeted advertising across the web. Now, Amazon says it is winding down the program. "Amazon is constantly testing and launching new offerings to innovate on behalf of customers," an Amazon spokesperson told CNBC. "At this time, we have decided to discontinue the sampling program in 2020."Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/mIP0UmPkPFI/amazon-to-kill-ai-program-that-sent-shoppers-free-items-based-on-prior-purchases
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