Allbirds tells Amazon it forgot to steal the most important part of its shoe

Allbirds co-CEO Joey Zwillinger has waded further into the ongoing debate over Amazon’s propensity for cloning popular products, penning a short Medium post slamming the company’s copycat behavior and offering to help the e-commerce giant make its version more environmentally friendly.

Amazon made headlines earlier this year when its private label brand, 206 Collective, began selling a shoe that copies the most distinctive features of Allbirds’ namesake runners. Amazon has employed a similar tactic across numerous industries by spinning up cheaper versions of its products across dozens of private label brands that do not bear the Amazon name. That’s gotten the company in trouble with regulators overseas and made it a competitor of some...

Continue reading…