YouTube beauty guru James Charles is launching a makeup competition show

James Charles is one of the most influential beauty creators on YouTube, and he’s using his platform to try to find YouTube’s next beauty guru through a four-part YouTube Original series.

The show, which is operating under the working title James Charles Instant Influencer, is akin to other fashion and beauty reality series, like Project Runway. Six contestants will be featured, with the winner taking home the grand prize of $50,000. Like all reality shows, though, the exposure Charles will give each beauty vlogger on his channel can help boost their careers on YouTube.

Launching in 2020, James Charles Instant Influencer will be available to watch directly on his channel (which has just over 16 million subscribers) on a weekly basis and...

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