Hulu is raising price of its live TV service to $55 a month

Hulu will increase the price of its Hulu with Live TV service by 20 percent on December 18th, setting the new subscription rate at $54.99 a month, up from $44.99.

Both new and existing customers will be affected by the increase. New subscribers as of December 18th will be served the $55-a-month price tag, while existing subscribers will see the changes in their following bill cycle. This is the second time Hulu has increased the price for the bundle in less than a year; it previously increased the package from $40 to $45 a month in January. A blog post published by the company today acknowledges that “price changes are never easy to stomach.”

“We know that many people don’t watch live television year-round, so we’ve made it easy for...

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