Used, returned, recycled: the future of Adidas sneakers

In an effort to reduce virgin plastics usage and plastic waste, Adidas have just unveiled the second generation of their fully recyclable shoes FUTURECRAFT.LOOP.

Adidas first introduced the running shoes back in April, when 200 pairs were sent to a select group of beta testers. After few months, the shoes were returned, recycled, and remade, using 100 percent of the old materials. The company hopes that the shoes will become commercially available in Spring 2021. Read more...