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November 14, 2019 02:00 pm

Apple Is Considering Bundling Digital Subscriptions as Soon as 2020

Apple is considering bundling its paid internet services, including News+, Apple TV+ and Apple Music, as soon as 2020, in a bid to gain more subscribers, Bloomberg reported on Thursday, citing people familiar with the matter. From a report: The latest sign of this strategy is a provision that Apple included in deals with publishers that lets the iPhone maker bundle the News+ subscription service with other paid digital offerings, the people said. They asked not to be identified discussing private deals. Apple News+, which debuted in March, sells access to dozens of publications for $10 a month. It's often called the "Netflix of News." Apple keeps about half of the monthly subscription price, while magazines and newspapers pocket the other half. If Apple sold Apple News+ as part of a bundle with Apple TV+ and Apple Music, publishers would get less money because the cost of the news service would likely be reduced, the people said. As the smartphone market stagnates, Apple is seeking growth by selling online subscriptions to news, music, video and other content. Bundling these offerings could attract more subscribers, as Amazon.com's Prime service has done.

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