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November 11, 2019 04:35 pm

Alibaba's Singles' Day Sales Top $38 Billion

After 24 hours of frenzied buying and selling, and weeks of advertising and promotions before it, the Alibaba Group said today its sales hit another record high on Singles' Day, the biggest shopping day on the planet. From a report: The Chinese e-commerce giant said its 11th Singles' Day event sold goods worth 268 billion yuan, or $38.3 billion, easily exceeding last year's record $30.7 billion haul. Electronics gadgets and fashion items were among the most sold goods this year, company executives said in an interview. More than half a billion people from a number of countries participate in the event, which is China's equivalent to Black Friday and Cyber Monday. Except, Singles' Day is much larger. The five-day Black Friday clocked under $25 billion in sales last year. Alibaba Group said earlier today that it had netted its first $1 billion in sales this year in just 68 seconds. The shopping glitz hosted a number of celebrities including Taylor Swift and Asian pop icon GEM to generate buzz.

Read more of this story at Slashdot.


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