Facebook is the latest tech company to half-ass its way into healthcare

Ping! It's time to get a mammogram. Now, if only your boss would give you time off.

Earlier this week, Facebook launched a new healthcare feature called Preventive Health for users in the U.S. When you search for Preventive Health in the Facebook mobile app, it will surface recommended screenings based on your age and sex, as well as other preventative health measures like flu shots. 

The tool gives recommendations for nearby Federally Qualified Health Centers (FQHCs), allows you to set appointment reminders, and mark when tests and appointments are completed.

Facebook also took great pains to articulate that your activity in the Preventive Health tool won't be shared with advertisers. But is that enough for people to trust Facebook with their sensitive personal health data? And while its nearly 2 billion users are enticing to healthcare professionals, there are questions about whether Facebook can actually make a difference.   Read more...