Apple TV Plus is basically free because Apples end game is replicating Amazon Prime

Apple CEO Tim Cook offered a simple answer when investors asked why the company decided to essentially give away its upcoming streaming service, Apple TV Plus, for next to nothing: it’s a “gift to our users.”

“We’re really proud of the content,” Cook told investors during the company’s fourth quarter earnings call on Wednesday. “We’d like as many people as possible to view it. And so this allows us to focus on maximizing subscribers, particularly in the early going.”

Apple TV Plus technically costs $4.99 a month, but anyone who purchases a new or refurbished piece of Apple hardware will get a free one-year subscription. Those customers can then get five people on their Family Sharing plan. Maximizing subscribers is important to the...

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