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November 1, 2019 03:24 pm

Apple TV Meets Rivals on Originals, But Lack of Back Catalog Is Big Omission

Apple launches its TV+ original video streaming service Friday, ending years of anticipation about the company's next act in television. But it will lack what many consumers want: a giant library of their favorite movies and shows. From a report: Over the past decade, the iPhone maker has explored building its own TV set, buying major content firms like Time Warner and partnering with cable companies on new TV set-top boxes. Instead, it landed on a combination of a video aggregation app, on-demand access to pay-TV channels like HBO and Starz and a $4.99 monthly subscription service of original movies and television shows. The subscription service will be available on millions of iPhones, iPads, Macs and Apple TV boxes in 100 countries beginning Friday, just days ahead of Disney+ and months before comparable services from Comcast Corp. and AT&T Apple TV+ is currently focused entirely on original content, but its lack of a library of older fan favorites puts the service behind its rivals. Apple's original slate of content includes fewer than 10 programs coming Friday and a total of 15 in the initial slate. Disney+ is scheduled to begin Nov. 12, and it, too, is advertising 15 titles from among its first round of originals. Similarly, Peacock from Comcast's NBCUniversal, is coming in April 2020 with 16 titles, while AT&T's HBO Max, launching at $14.99 a month in May 2020, has dozens in the works. Apple has said it plans to add new titles on a monthly basis to its service, meaning the $4.99 value will increase over time. Still, many people subscribe to the top video services like Netflix and Amazon Prime Video primarily for their giant back catalogs of content.

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