Walmart is reportedly looking to sell its Vudu streaming service

Walmart is considering a sale of its Vudu video streaming service, according to a new report from The Information. It’s not known how much the company is looking to sell the service for, nor whether it has enlisted bankers to assist with the sale. Walmart purchased Vudu back in 2010 for $100 million.

The Information notes several reasons why Walmart could be looking to sell Vudu now. For starters, the video streaming market is getting increasingly crowded with Apple TV Plus and Disney+ launching next month and HBO Max and NBCUniversal’s Peacock services coming next year. Vudu’s digital rentals and purchases business model has also fallen a bit out of favor in recent years, as all-you-can-eat subscription streaming services have become...

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