Lyft simplifies its subscription service with the $20-a-month Lyft Pink

Lyft is rolling out a new membership plan for riders who want discounts on car trips, bike and scooter rides, and other exclusive perks. Dubbed “Lyft Pink,” the membership plan costs $19.99 a month and comes with a 15 percent discount on all car rides.

It’s a more simplified version of Lyft’s year-old “All-Access Plan,” in which customers paid $299 a month for up to 30 rides. The fine print is where things get a little confusing, though: each ride is worth $15, and if customers take a longer route that’s worth more, they pay the difference. If their ride is worth less than $15, it will still count as a $15 minimum ride. Lyft Pink replaces that plan and any customer who subscribed to All-Access will get an enrollment offer for the new...

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