The Grammys organizer is giving artists a metadata gold mine to credit unrecognized music workers

The Recording Academy, the professional association that puts on the Grammy Awards, launched a new campaign today that it’s calling Behind the Record. It’s dedicated to helping spread awareness to various musicians, engineers, and other artists who contribute to popular music but often go unrecognized by the broader culture.

As part of the campaign, the Recording Academy has enlisted popular artists like Anderson .Paak, Billie Eilish, and Diplo to participate by creating a “credit cover” image and sharing it across public social media posts to help bring recognition to the people behind the scenes who made artists’ work possible.

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