HBO Max will reportedly get a cheaper, ad-supported tier in 2021

Advertising and HBO aren’t usually thought of in the same sentence, but a new report suggests that AT&T’s upcoming streaming service, HBO Max, will become the first major HBO-branded project to incorporate commercials.

AT&T is exploring an ad-supported tier for HBO Max that would launch in 2021, according to Reuters. That’s one year after HBO Max is expected to launch as an ad-free subscription service. Reuters suggests that HBO Max is likely to cost more than HBO’s current standalone streaming service, HBO Now ($15 a month), which is on par with earlier reports. However, FierceVideo recently reported that analysts believe HBO Max could cost as low as $8 a month through an ad-supported offering.

The ad-supported option will allow AT&T...

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