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October 25, 2019 02:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/1nfiAz-QmHE/google-just-got-better-at-understanding-your-trickiest-searches
Google Just Got Better at Understanding Your Trickiest Searches
For Google's namesake search engine, delivering the right results is about understanding what people are asking for. And understanding that involves zeroing in on the meaningful keywords in a search query and ignoring the rest. Words like "a" and "the," for instance, can generally be safely ignored. From a report: The problem is that there are lots of searches where it's difficult for even a search engine as smart as Google to know how the words relate to each other and which ones matter. One example the company provides: If a user searches for "can you get medicine for someone pharmacy," the "someone" is absolutely critical, since it's shorthand for "someone other than myself." A person would likely infer that that; a traditional search algorithm, not so much. But now Google is rolling out an update to its English-language search engine designed to give it a deeper understanding of such subtle queries, which will let it deliver more relevant results. For the above search, results are now topped with a "featured snippet" involving the specific issue of picking up another person's prescription. (Previously, the snippet involved prescriptions but failed to address the specific gist of the query.) I attended a press preview at Google headquarters earlier this week, where some of company's search executives showed examples of the new algorithm's improved results and explained the new technology that went into them. And they set the bar high for expectations; VP of search Pandu Nayak called them "the single biggest change we've had in the last five years and perhaps one of the biggest since the beginning of the company."Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/1nfiAz-QmHE/google-just-got-better-at-understanding-your-trickiest-searches
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