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October 24, 2019 12:28 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GD04tAFuPCA/
Verve, an events platform based around influencers, raises $60M and rebrands as Pollen
Influencer marketing and the related area of spon con have become a cornerstone of how the internet’s wheels spin: personalities attract traffic and buzz, and help shift not just sentiment but often products for brands, giving boosts both to online engagement and commerce. Now, a London startup called Verve, which plays on the influencer theme […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GD04tAFuPCA/
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