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October 23, 2019 06:10 pm -04
Roku is no longer just a company making TV streaming boxes and dongles. It's become a powerful advertising company, too. By some estimates, it streams more ad-supported hours than any other over-the-top (OTT) platform. Today, it announced plans to do...
Original Link: https://www.engadget.com/2019/10/23/roku-buys-ad-tech-firm-dataxu/
Roku spent $150 million so it can sell more ads
Roku is no longer just a company making TV streaming boxes and dongles. It's become a powerful advertising company, too. By some estimates, it streams more ad-supported hours than any other over-the-top (OTT) platform. Today, it announced plans to do...Original Link: https://www.engadget.com/2019/10/23/roku-buys-ad-tech-firm-dataxu/
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Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget